Destination Marketing & Large-Scale Event Production
Tainan, Taiwan • Feb, 2026
A citywide tourism activation campaign developed in partnership with Pokémon GO, attracting local and international trainers to explore Tainan through immersive gameplay and real-world experiences.
One of the largest Pokémon GO destination marketing events ever held in Taiwan.
Pokémon GO Tour: Kalos – Tainan was a large-scale destination marketing initiative that transformed the city into an immersive gameplay environment, encouraging visitors to explore local attractions, cultural landmarks, and commercial districts.
The event combined digital gaming experiences with real-world tourism activation, creating significant visitor engagement and economic impact throughout the city.
284K+
Participants
30K+
Ticketed Trainers
13.1K+
Citywide Add-on Players
10.6M+
Pokémon Caught
4.3M+
Pokémon GO Tour: Kalos – Tainan successfully transformed the city into a large-scale destination marketing platform, attracting trainers, tourists, and local communities through an immersive location-based gaming experience.
Event Highlights
Approximately 284,000 participants attended the event.
More than 30,000 ticketed Trainers joined the official event experience.
Over 13,100 Citywide Add-on holders explored additional gameplay across Tainan.
Participants collectively caught more than 10.6 million Pokémon.
Trainers completed over 4.3 million Raid Battles throughout the event.
Tourism & Destination Impact
Held during the Lunar New Year holiday period, the event generated exceptional visitor traffic and contributed significantly to Tainan's tourism visibility. According to observations from local government and tourism authorities, the event attracted Trainers from across Taiwan and around the world, encouraging visitors to explore not only the main event venue but also Tainan's historic districts, cultural landmarks, and renowned local cuisine.
The project demonstrated how location-based gaming can serve as a powerful destination marketing tool, driving visitor engagement, extending tourist stays, and promoting local economic activity.
Media & International Exposure
The event received extensive coverage from regional and international media outlets, including Yahoo News, 4Gamer, and numerous local news organizations. The widespread media attention helped strengthen Tainan's reputation as an international tourism destination while showcasing the city's cultural heritage and visitor experiences to a global audience
